A Message From our Founder: Introducing The Digital Brand Set Up Kit

A step-by-step framework to help advisors build a differentiated, future-ready digital brand.

October 26, 2025
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Are you ready to differentiate and build a future-ready brand? Now is your sign.

Over the past  decade years working in tech, branding, and financial services, I’ve noticed something: most advisors are still trying to grow their practices using tools and strategies designed for a different era.

I’ve seen incredible advisors—smart, trustworthy, with an amazing team—who simply aren’t getting the traction they deserve. Not because they aren’t doing enough business development or new client acquisition strategies, but because their digital presence makes them invisible in the competitive landscape. And they have no strategy backing their marketing efforts. They look and sound just like everyone else, and aren’t sure what they should be doing when it comes to marketing. 

And I believe now is the time for this to change. 

Why I’m So Passionate About This Work

When I first started in this business, I was struck by how much sameness there was—same suits, same websites, same “we work with individuals, families, and businesses” messaging. But when you get to know advisors personally, they each have a powerful story, a niche they’re uniquely gifted to serve, and a reason they do this work that goes far beyond selling a product.

The problem is: that story rarely gets communicated to their prospects and clients. 

Clients don’t experience it, and prospects never see it. Which means all the prospecting activity in the world doesn’t translate into growth, because the digital brand foundation is missing.

Introducing: The Digital Brand Setup Kit

That’s exactly why I created the Digital Brand Setup Kit.

It’s the first step—before prospecting, before content strategy, before scaling. It’s the foundation that makes all the rest of your efforts work.

This kit is a step-by-step guide, complete with thought exercises and GPT prompts that will helps advisors:

  • Clarify their mission, one-liner, niche, and story.
  • Optimize their website and social profiles (without needing a DBA).
  • Build a digital presence that is compliant and differentiated.

In other words—it’s the framework I’ve been building with advisors one-on-one for years, now packaged in a way you can access directly.

What’s Next

I’ll be sharing more soon, but I couldn’t be more excited to finally offer this. I truly believe it’s the tool that will help advisors step into the future of our industry with confidence.

Because before you start prospecting in the digital age, you need to answer one question:

Does your digital brand reflect who you really are?

If the answer is no, the Digital Brand Setup Kit is the place to start.

The Digital Brand Setup Kit is coming soon! Email us to learn more.