Three Simple Questions to Help You Differentiate 

Let’s be honest — standing out in today’s world can be hard.

Especially in industries like finance, law, or accounting, where professionalism often gets mistaken for sameness.

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You’re told to stay compliant.

To play it safe.

To follow the models that “work.”

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But the truth is — the firms and advisors who will win in the next era are the ones willing to sound, look, and feel different.

Because different is what gets remembered.

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And often, the reason differentiation feels hard isn’t because you don’t have anything unique to say — it may be because you haven’t explored the possibilities, or you feel like you don’t have time or energy to spend on figuring out your uniqueness. But once you know this, the payoff is huge.

So today, I want to give you three simple questions that can unlock your unique positioning and help you build a brand that actually excites you again.

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1. What have I always wanted to try — but haven’t, because no one else is doing it?

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Most advisors stay in the box of “how it’s always been done.”

But what if you stopped worrying about what others might think and instead tried the thing that actually inspires you?

Maybe it’s launching a podcast.

Maybe it’s writing a personal newsletter about leadership and money.

Maybe it’s hosting an event for your niche that doesn’t feel corporate at all.

Innovation always starts with someone willing to do something that no one else is doing yet.

Your bold idea might be exactly what sets you apart.

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2. If I could grow my business any way I wanted, how would I do it?

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So often, advisors feel like there’s only one way to grow: asking for general referrals.

But when expanding other possibilities that align with your niche, your creativity expands — and your energy follows.

Because here’s the truth: energy attracts opportunity.

When your growth strategy feels like you, it becomes sustainable.

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3. What’s my superpower — and am I actually using it?

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Your superpower is the thing that comes naturally to you but feels hard for others.

Maybe it’s empathy. Clarity. Humor. Teaching. Or your ability to simplify complex ideas.

If your brand doesn’t reflect your superpower, you’re holding back your greatest differentiator.

The advisors who lean into their strengths — and build their brand around them — stand out effortlessly.

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Why This Matters

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You don’t build a differentiated brand by copying what’s already working for others.

You build it by having the courage to express what’s already within you — clearly, consistently, and creatively.

When you find that alignment, your brand starts to energize you. You stop sounding like everyone else, and you start sounding like yourself.

And when that happens, marketing stops feeling like a chore — it starts feeling like momentum.

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Putting It Into Practice: Translating Uniqueness Into Growth

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Here’s how to turn your answers into business development power:

Brand Voice: Translate your personality into your messaging. If you’re warm, be conversational. If you’re visionary, be bold.

Client Experience: Design an experience that feels like your brand — from first touchpoint to follow-up.

Content: Show your thinking. Share what you believe. Let your perspective drive your marketing, not trends.

Visual Identity: Use imagery and color that reflects your values and vibe, not just what others in your industry use.

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The Bottom Line

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Your uniqueness is your competitive advantage — but only if you’re willing to use it.

When you align your brand with your authentic self, everything clicks: your confidence, your communication, and your growth.

Ready to uncover your unique edge?

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Our Digital Brand Setup Kit walks you through the exact prompts, frameworks, and reflection exercises to help you clarify who you are — and stand out where it matters most.

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Contact us to learn more.

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