For Ensembles

Align your brand. Measure your results. Amplify your impact.

At the core of every firm is a simple goal: the right team serving the right clients. But as your firm grows through new partners, mergers, or acquisitions, your once-clear identity becomes fragmented. Marketing turns into a series of disconnected efforts—client events here, vendor projects there—with no way to measure what’s actually working. Compliance adds another layer of hesitation, and “referrals only” feels increasingly unsustainable.

Wonderlab Strategy exists to change that. With deep expertise in ensemble & firm growth frameworks, we help you bring order, clarity, and consistency to your brand. Our Ensemble Marketing Map unifies your messaging, establishes clear marketing KPIs, and gives you a system to manage and measure ROI across digital presence, client experience, and team alignment.

When your ensemble’s brand is aligned, your marketing stops feeling like an afterthought—and becomes the engine that fuels growth, strengthens culture, and creates enduring value for the next generation of team and clients.

Core Offers

Ensemble Marketing Map

What this is

A proprietary brand and marketing management framework for ensemble firms designed to bring clarity, coordination, and measurable ROI to your marketing efforts.

The Ensemble Marketing Map gives leadership teams a centralized system to manage, measure, and optimize marketing across key pillars—team alignment, brand clarity, digital presence, client experience, and growth channels—so marketing becomes a strategic business function, not an afterthought.

Who this is for

For ensemble firms, strategic alliances, and multi-team practices ($250M+ AUM) that are serious about building enduring firm value and want a coordinated, measurable marketing strategy beyond referrals, events, and legacy tactics.

What you get

  • A 60-day strategic engagement anchored by the Ensemble Marketing Map
  • The Future Firm Diagnostic—a comprehensive audit of your brand, marketing, digital presence, client experience, and growth channels
  • Clear marketing KPIs to manage and measure performance across the firm
  • Client experience check-in frameworks and brand clarity benchmarks
  • A proprietary Brand Management System to track digital presence, prospecting sources, pipeline inputs, and marketing efforts
  • A custom strategic roadmap aligned to your firm’s goals and growth priorities

Quarterly Strategy Partnership

What this is

An ongoing strategic advisory engagement designed to help ensemble firms stay aligned, focused, and accountable as they execute and evolve their marketing strategy.This partnership ensures your marketing plan remains relevant, coordinated, and measurable—while giving leadership teams ongoing guidance as the firm grows and changes.

Who this is for

For ensemble firms that want continued strategic leadership and accountability after completing the Ensemble Marketing Map—regardless of whether they have an internal marketing team or external vendors. For firms who want a Strategic CMO - without the overhead of a full-time hire.

What you get

  • Monthly or quarterly strategic check-ins
  • Ongoing access to Wonderlab as a strategic marketing partner
  • Quarterly planning and prioritization tied to firm goals
  • Vendor coordination and strategic oversight
  • Performance insights and analysis through your Brand Management System
  • Continuous optimization of brand, client experience, and growth strategy
Take our future firm index

2 minute assessment. Free. Instant results.

Request a working session

60-minute alignment workshop for principals + ops.